about us

Founded in 1973 as a family run business Keith Butters Limited traded principally as suppliers of indoor and outdoor plants to UK Garden Centres.

The business developed by focusing on the supply of plants to the major high street supermarkets and DIY outlets such as Marks & Spencer, J Sainsbury, Tesco, Waitrose, ASDA and B&Q. As e-commerce developed with the growth of the internet, so Butters' range continued to develop – we supply many of the leading on-line retailers including Marks and Spencer, J Sainsbury, Interflora and Next with their plant arrangements. In 2006 the company further extended its offer to include a range of bulbs – business that has subsequently grown rapidly.

Butters has consistently grown annually and now has sales of £40m per year.

In 2007 the business was acquired by Advantage Capital, a UK private equity firm, in conjunction with the management team. New investment in the business has resulted in Butters Group entering a new phase of business development to realise our ambitions to build on our market leading position and establish ourselves as a major player in the horticulture sector.

Butters specialise in:

Plants (indoor, outdoor and bulbs)
Containers (sourced directly from the Far East and across Europe)
Innovation and creativity (Gift and self purchase solutions)
Multiple retail focus
Home delivery solutions

Accreditations:

BOPP - Pack House Standard

Environmental initiatives

Working towards IS0 1400
Working towards LEAF (Linking environment and agriculture farming)

Ethical Trade Initiative

Team of in-house ETI Auditors responsible for the ethical sourcing of all containers and hardware